Under Armour today announced the appointment of Kevin Ross as its new Senior Vice President, Managing Director of Europe, Middle East & Africa. With nearly 20 years of experience growing high profile brands including adidas, TaylorMade, Under Armour, and YETI, Ross brings proven talent and regional expertise to the company. He will report to President and CEO, Stephanie Linnartz.
Leading Under Armour’s EMEA business, Ross will be responsible for the development and execution of regional omni-channel growth strategy, while also delivering on-brand consumer experiences to advance the business’s premium presence across the region that will drive sustainable, high profitable growth.
“We are thrilled to welcome Kevin back to Under Armour. His experience leading growth strategy and business operations in the region gives me great confidence that he will continue to harness the momentum that we’ve been able to establish in EMEA,” said Stephanie Linnartz, Under Armour President and CEO. “Kevin also brings back extensive knowledge about this iconic brand, which will allow him to step into this role with familiarity and conviction.”
Commenting on his appointment, Ross said: “I’m excited to return to Under Armour, a brand I deeply respect, and I am honored to lead the EMEA region. After watching UA’s evolution and witnessing the consumer demand, I believe the potential for Under Armour is unmatched. I am eager to begin working with UA’s talented team again, continuing to grow and strengthen our connection with consumers across the region.”
Ross joins Under Armour from YETI where he recently served as Managing Director of International, where he led the growth strategy and business operations, helping the company achieve significant double digit, and even triple digit growth, in its critical markets. During his previous employment with Under Armour, he spent nine years serving in numerous executive roles across the business including Product Creation, Team Sports, Global Football, Tennis and Sales. Ross is a graduate of Jacksonville University, with a Master of Education degree from The University of Tennessee.
Ross will join Under Armour on February 12, 2024, based out of their Amsterdam office.