Audience Town, a NYC-based consumer intelligence platform that has advanced data analytics and insights for the real estate industry, raised an additional round of funding of undisclosed amount.
The round was led by existing lead investors Wasatch Equity Partners.
Led by Ed Carey, founder and CEO, Audience Town is a consumer analytics platform for real estate, providing predictive insights and moving trend data in the PropTech industry. The system can predict who is going to move in the next 12 months-often before movers know it themselves, based on life events linked to the likelihood of moving. The platform provides access to insights specific to home movers and renters with in-depth consumer profiles, interests, and household information delivered straight to an inbox in a self-service format.
The company intends to use the funds to accelerate its upgraded analytics platform and allow partnership with real estate platforms across technology, listings, and data. The funding will advance the development of Audience Town’s analytics platform, now in closed BETA, which will officially launch for general availability in February 2024.