What We Can Still Learn from ‘Minimum Viable Product’ Practices

French novelist Antoine de Saint Exupéry wrote that “perfection is attained not when there is nothing more to add, but when there is nothing more to remove.”

That high-minded virtue has become best practice in early business planning, from software and hardware through to an event or service. The art of product development is to start with a product that has very little art. That philosophy has emerged as low-cost tools such as coding “copilots,” website builders and 3D printing have proliferated.

“The building is getting easier,” Aaron Mulder told me. “Agreeing on what to build is not so easy.”

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