Edgewell Personal Care Company (NYSE: EPC) today announced the closing of its previously announced acquisition of CREMO, a premier men’s grooming company in the U.S. The closing follows the Federal Trade Commission’s approval of the transaction on August 26, 2020.
Rod Little, Edgewell’s President and Chief Executive Officer, stated, “We are very pleased to complete the acquisition of CREMO, which adds one of the strongest and most rapidly expanding brands in men’s grooming to our business. The men’s grooming category remains a strategic focus for Edgewell and this acquisition will help us accelerate growth and strengthen our position in the fastest growing categories in men’s grooming.”
Perella Weinberg Partners LP acted as financial advisor and Wachtell Lipton Rosen & Katz acted as legal counsel to Edgewell on the transaction.
Edgewell is a leading pure-play consumer products company with an attractive, diversified portfolio of established brand names such as Schick® and Wilkinson Sword® men’s and women’s shaving systems and disposable razors; Edge® and Skintimate® shave preparations; Playtex®, Stayfree®, Carefree® and o.b.® feminine care products; Banana Boat®, Hawaiian Tropic®, Bulldog®, Jack Black® and CREMO® sun and skin care products; and Wet Ones® moist wipes. The Company has a broad global footprint and operates in more than 50 markets, including the U.S., Canada, Mexico, Germany, Japan, the U.K. and Australia, with approximately 6,000 employees worldwide.