MPearlRock Acquires nutpods

MPearlRock, a NYC-based investor in emerging consumer packaged goods brands, acquired nutpods, a Bellevue, WA-based brand in the field of a non-dairy coffee creamer category.

The amount of the deal was not disclosed.

Founded in 2013 by Madeline Haydon, nutpods produces dairy-free, plant-based creamers, offering a wide variety of flavors from traditional fan favorites to novelty/seasonal. Nutpods products are sold across over 15,000 stores at major U.S. retailers such as Kroger, Costco, Walmart, Albertsons, Sprouts, Target, Publix, and Whole Foods. Nutpods also is a best-selling online brand Amazon, Thrive Market and their own website.  In 2019, the company received a strategic investment from VMG Partners and over the course of their four-year partnership, it more than tripled net sales.

Commenting on the news, Madeline Haydon said, “We are proud to join MPearlRock in the next stage of our brand’s evolution.  Brian’s background with leading global consumer brands coupled with MPearlRock’s capabilities and resources makes them an ideal growth partner for us. We are excited to reach more consumers in new channels and new product verticals who allow us to become part of their daily coffee ritual.

Led by CEO Brian Kelley, MPearlRock is a strategic partnership between MidOcean Partners and PearlRock Partners. It identifies and invests in high-growth, emerging consumer packaged goods brands that are positively disrupting the food and beverage industry. The investment platform targets growing, entrepreneurial consumer businesses with $30 to $100M in annual revenue.