AppDirect, a San Francisco, CA-based provider of a B2B subscription commerce platform, raised additional USD 100M investment from CDPQ.
This new investment will support innovative financing options for technology advisors through the AppDirect Capital Invest program, allowing them to access flexible capital to transform and scale their business. Building upon the initial USD 80M financing from CDPQ in 2021, this new investment increases the total program funding to USD 180M.
Led by Nicolas Desmarais, Chairman and CEO, AppDirect provides a B2B subscription commerce platform that brings together technology providers, advisors and businesses to simplify how they buy, sell and manage technology. More than 1,000 providers, 10,000 advisors and 5 million subscribers use its ecosystem of subscription marketplaces to empower their growth and.
Commenting on the news, Nicolas Desmarais said: “CDPQ and AppDirect have an established track record of working together, and this new investment further solidifies both companies’ commitment to the growth and transformation of AppDirect channel partners and technology advisors.”
