Recently Renovated and Rebranded Shopping Destination Features a Unique and Curated Tenant Mix and Enhanced Outdoor Amenities
Federal Realty Investment Trust (NYSE:FRT) announces that Birch & Broad, a newly-renovated shopping destination located along Broad Street in the West End of the city of Falls Church, Virginia, won a Silver International Council of Shopping Centers (ICSC) Global Design and Development Award.
The ICSC Global Design and Development Awards honor and recognize the premier design and development trends of retail projects and tenant design internationally. Recognized as a Silver award recipient in the renovations/expansions for projects under 150,000 square feet, Birch & Broad underwent a recent renovation and rebranding to strengthen the viability of the site not only as a neighborhood retail center but also as a locale that provides a unique and curated tenant mix.
The fully-leased center features food and beverage options to complement the expanded outdoor dining and amenity areas. Through the enhanced tenant mix, rebranding and design improvements, the center has become a community-focused destination with creative offerings that appeal to a broad demographic and attracts people from the local neighborhoods as well as the region.
Additional enhancements include a curated mural artwork by local artist BroCoLoco located next to CVS and LED lighting to extend enjoyment into the evening hours. Environmentally-friendly features and practices include bike parking, green cleaning, native plants, and tenant sustainability guidelines for fitting out their spaces.
“We are proud to receive an ICSC Global Design and Development Award,” said Deirdre Johnson, Senior Vice President, Asset Management, Federal Realty. “Birch & Broad is a premier destination for residents and visitors to the City of Falls Church that hosts a vibrant combination of shopping, dining, and service providers to appeal to customers of all ages and interests. The enhanced shopping center features attractive aesthetics and thoughtful outdoor areas to encourage social gatherings and connections year-round.”
Other outdoor amenities include strategically placed gas heaters, an outdoor fireplace area, and expanded café seating.
Together, Federal and architect Cooper Carry entered the ICSC Global Design and Development submission.
About Birch & Broad (formerly Falls Plaza)
Located in the city of Falls Church, Birch & Broad caters to the community’s daily needs with a variety of shops, eateries and services including Road Runner Sports, Taco Rock, Pacific Dental, Conte Bikes, Crumbl, Aqua Tots, and The Little Gym. A full property renovation, completed in December 2021, included a façade renovation, new signage, lighting and outdoor amenity areas with enhanced landscaping.
About Federal Realty Investment Trust
Federal Realty is a recognized leader in the ownership, operation and redevelopment of high-quality retail-based properties located primarily in major coastal markets from Washington, D.C. to Boston as well as San Francisco and Los Angeles. Founded in 1962, Federal Realty’s mission is to deliver long-term, sustainable growth through investing in communities where retail demand exceeds supply. Its expertise includes creating urban, mixed-use neighborhoods like Santana Row in San Jose, California, Pike & Rose in North Bethesda, Maryland and Assembly Row in Somerville, Massachusetts. These unique and vibrant environments that combine shopping, dining, living and working provide a destination experience valued by their respective communities. Federal Realty’s 104 properties include approximately 3,200 tenants, in 26 million square feet, and approximately 3,300 residential units.
Federal Realty has increased its quarterly dividends to its shareholders for 55 consecutive years, the longest record in the REIT industry. Federal Realty is an S&P 500 index member and its shares are traded on the NYSE under the symbol FRT. For additional information about Federal Realty and its properties, visit www.federalrealty.com.
