hey freya, a Portland, ME-based wellness products brand, raised $500K in Angel funding.
The round saw participation from Goddess Fun+d, individuals and family offices.
The company intends to use the funds to begin clinical trials and expand its existing product offering to serve more of women’s top health concerns. It will officially launch their naturopathic product line, including their new antioxidant-packed hydration mix, Quench, and anti-anxiety supplement, Calm, commence clinical trials and support ongoing machine learning research with their partner, Northeastern University, on cortisol, a key stress hormone, and women’s health.
Founded in 2022 by Helkin Berg, Cecilia Tse and Thara Vayali, hey freya provides an end-to-end solution helping relieve women’s health concerns through at-home lab testing, naturopathic care, and personalized wellness products. Its products are 100% plant-based and include multivitamins with added stress and anxiety support, daily adaptogenic supplements to reduce feelings of overwhelm, and sleep support without the addition of hormones like melatonin.