AppsFlyer Acquires oolo

AppsFlyer, a San Francisco, CA-based company which specializes in marketing measurement, attribution, and data analytics, acquired oolo, a Ra’anana, Israel-based provider of an AI-powered user acquisition and monetization decision-making platform.

The amount of the deal was not disclosed.

The acquisition further expands AppsFlyer’s capabilities and platform to accelerate data-driven decision-making that accelerate efficient business growth. Now part of AppsFlyer, oolo will also be integrated into AppsFlyer’s growing Privacy Cloud Marketplace, pioneering how AI products can address the primary issue of signal loss and utilize the data within customers’ Data Clean Rooms to deliver additional value through data collaboration with a privacy-by-design approach.

Led by CEO Yuval Brener, oolo leverages AI’s full capabilities to enhance growth strategies – from full-funnel acquisition, monetization, and retention – providing immediate actionable insights and time-sensitive alerts to instantly optimize return on ad spend (ROAS), media revenue, and retention. Combining machine learning, industry-specific data relationship mapping, and codified operational know-how, it helps monetization and growth teams optimize impact and minimize issues.

By continuously monitoring entire datasets, the crucial insights and predictions delivered by oolo’s powerful AI would otherwise remain hidden or require weeks of work by teams of data analysts to uncover.

Led by CEO Oren Kaniel, AppsFlyer helps brands make choices for their business and their customers with its measurement, data analytics, deep linking, engagement, fraud protection, data clean room and privacy preserving technologies. The company empowers creators and 10,000+ technology partners to create better, more meaningful customer relationships.