The Predictive Index Acquires Charma

The Predictive Index, a Boston, MA-based provider of a talent optimization platform, acquired Charma, a San Francisco and Los Angeles, CA-based provider of a performance management tool that simplifies people and team management.

The amount of the deal was not disclosed.

With the acquisition, The Predictive Index will further its talent optimization framework with the addition of post-hire solutions.

Led by CEO Adam Berke, Charma provides a people management tool designed to be used on a day-to-day basis to allow leaders to connect goals and strategies to daily work.

The product provides guided workflows for one-on-one and team meetings, employee feedback and recognition, 360 reviews, and goal setting. Charma’s AI assistants provide support across these processes by helping users write constructive feedback and more. It integrates with tools, like Slack, Zoom, and MS Teams.

Clients include Panasonic, Dialpad, and MMGY across the U.S.

The Predictive Index (PI) is a talent optimization platform that provides solutions for hiring, developing, and retaining top talent. More than 10,000 clients and 690+ partners use PI—including Nissan, Citizens Bank, Blue Cross Blue Shield, and Omni Hotels—across 90+ countries.

Through the end of 2023, Charma CEO and co-founder Adam Berke will remain General Manager of Charma until the two companies fully integrate at the start of 2024. At that time, he will report to Mike Zani, CEO of The Predictive Index, as PI’s Chief Strategy Officer.