JLL arranges latest lease at reinvented boutique office building that continues to attract leading market innovators
JLL announced today that award-winning public relations agency 360PR+ will relocate its New York headquarters to 60 Charlton St., the newly-developed boutique office building in the Hudson Square neighborhood.
360PR+ signed a five-year lease to occupy 6,078 square feet on the 5th floor, taking the balance of the floor leased by viral skincare brand, Bubble Beauty, earlier this year.
“We’re excited about 60 Charlton’s beautifully designed, open spaces and amenities that create the perfect environment for collaboration and creativity for our employees,” said 360PR+ CEO Laura Tomasetti. “The building is also ideally located for us to attract talent and host clients as we continue to grow.”
The transaction solidifies 60 Charlton’s emergence as a hub for contemporary companies seeking a distinct home in Hudson Square.
Owned by AEW Capital Management in a joint venture with APF Properties and Drake Street Partners, 60 Charlton St. is a 98,400-square-foot, Class-A boutique office building situated between Disney’s 1.2 million-square-foot office campus, currently under construction at 137 Varick Street, and Google’s new 1.3 million-square-foot headquarters at St. John’s Terminal.
The property was renovated and its original architectural details restored during a redevelopment that included installing modern mechanical infrastructure and adding six newly constructed stories to create a 12-story brick and glass curtainwall, steel and concrete-framed building with floorplates ranging from 9,000 – 6,500 square feet. The property is LEED Gold certified.
Tenant amenities include a boutique-hotel style lobby with a fireplace and seating area, a bike room and shower area, and an outdoor roof deck with kitchen service area. Additionally, ownership just completed two full-floor prebuilds for tenants focused on flexible move-in ready space that can be operational right away.
A JLL team that includes Vice Chairman Mitchell Konsker, Executive Managing Director Benjamin Bass, Senior Vice Presidents Kristen Morgan and Carlee Palmer, and Associate Vice President Harrison Potter exclusively represent the 60 Charlton ownership group. 360PR+ was represented by Newmark Associate Director Dylan Weisman.
The transaction with 360PR+ follows a flurry of leases that has seen tenants including Bubble Beauty, music publisher Arcade Songs and international early-stage tech investor, Picus Capital, relocate to the building in recent months.
“The arrival of another leading creative company to 60 Charlton is a resounding endorsement of ownership’s vision to transform the property into a modern, boutique office building designed with forward-thinking tenants in mind,” said Konsker. “We anticipate continued interest from companies seeking a distinct home where their employees can be inspired by superior design, best-in-class amenities and modern infrastructure.”
In 2022, the Hudson Square Business Improvement District launched a new 10-year Master Plan that will build on earlier campaigns to integrate the neighborhood into the Lower Manhattan ecosystem with new streetscapes, bike paths and a bridge over the Route 9A highway for pedestrians to access the Hudson River Park area. A 2013 rezoning paved the way for new condominiums among the area’s historic townhouses and converted warehouses, while office redevelopment projects have drawn tech and media companies, including Walt Disney Company and Google, who will occupy a combined three million square feet of office space alone.
About AEW
For over 40 years, AEW Capital Management, L.P. (AEW) has provided real estate investment management services to investors worldwide. One of the world’s largest real estate investment advisors, AEW and its affiliates manage $90.7 billion of property and securities in North America, Europe and Asia (as of June 30, 2023). Grounded in research and experienced in the complexities of the real estate and capital markets, AEW actively manages portfolios in both the public and private property markets and across the risk/return spectrum. AEW and its affiliates have offices in Boston, Los Angeles, Denver, London, Paris, Düsseldorf, Hong Kong, Seoul, Singapore, Sydney and Tokyo, as well as additional offices in seven European cities. For more information, please visit www.aew.com.
About APF Properties
APF Properties is a fully integrated real estate investment firm, with a two million square foot commercial office portfolio valued at approximately $1.4 billion. Led by Kenneth Aschendorf and Berndt Perl, the company’s key competitive success factor is the repositioning of assets through extensive building upgrades, additions, re-tenanting and innovative branding campaigns. In New York it’s focus is on boutique buildings in ‘A’ locations which it has acquired and transformed into best-in-class properties utilizing their hands-on expertise and establishing an enviable track record delivering superior returns to its investors.
About Drake Street Partners
Drake Street Partners is a private real estate company that utilizes its extensive expertise to invest in real estate in the New York metro area. The company creates value for investors by acquiring and improving properties and focusing on repositioning, renovation, and intensive asset management. Drake Street Partners owns and operates over 1,500,000 square feet of properties with a total valuation in excess of $400 million. Stuart Milstein founded Drake Street Partners in January 2015 and has acquired over $5 billion of real estate assets. He has worked on the asset management, repositioning and lease-up of over five million square feet, primarily in the New York area.
About 360PR+
360PR+ is an award-winning, leading, independent integrated communications and marketing agency. A certified women-owned business, 360PR+ is a partner in PROI Worldwide, offering clients reach and expertise in 100+ cities globally. The agency represents leading global brands across an array of sectors. For more, visit www.360PR.plus.
About JLL
For over 200 years, JLL (NYSE: JLL), a leading global commercial real estate and investment management company, has helped clients buy, build, occupy, manage and invest in a variety of commercial, industrial, hotel, residential and retail properties. A Fortune 500 company with annual revenue of $20.9 billion and operations in over 80 countries around the world, our more than 103,000 employees bring the power of a global platform combined with local expertise. Driven by our purpose to shape the future of real estate for a better world, we help our clients, people and communities SEE A BRIGHTER WAYSM. JLL is the brand name, and a registered trademark, of Jones Lang LaSalle Incorporated. For further information, visit jll.com.
