Digital Billboards, Which Sparked Furious Opposition Two Years Ago, are Now Popping Up Along Major Streets

Looking at a screen, members of the Baltimore Planning Commission got a preview of one of the new digital billboards coming to downtown and visuals for some additional signs they were being asked to approve.

One mock-up showed a 20-foot-high by 40-foot-wide digital billboard, wrapped around the corner of a building, hawking Planet Fitness – “BIG fitness energy, $10 a month” – to motorists headed down Pratt Street.

Another showed a 30-foot-high by 51-foot-wide sign proposed for the University of Maryland Medical System atop 250 West Pratt Street, plus other 44-square-foot signs proposed at the building’s ground level.