Few people know what it’s like to step into a newly created position within an organization — and even fewer know what it’s like when that position is developed to facilitate and promote business operations across an entire state.
In Pennsylvania, that responsibility falls on Ben Kirshner, the chief transformation and opportunity officer. Gov. Josh Shapiro created the Office of Transformation and Opportunity through executive order as one of his first moves in office, and opted to put Kirshner, a digital marketing expert and businessman, as the state’s business czar.
Kirshner, who founded Elite SEM — now known as Tinuiti — spoke with City & State on his new role and how he’s tangibly impacting businesses both big and small in the commonwealth.
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