Electric Shuffle, the concept that blends high-tech shuffleboard, craft cocktails, delicious food, and immaculate vibes in a vibrant setting, is thrilled to announce the opening of its third U.S. location (and sixth worldwide) in the heart of New York City next spring.
The newest Electric Shuffle will occupy 10,000 square feet on the second floor on the corner of 30th and Broadway next to the new Virgin Hotel in NoMad. The arrival of Electric Shuffle is set to further amplify the ongoing revitalization of the district that has rapidly transformed into a nexus of entertainment and hospitality for both residents and tourists.
“Launching Electric Shuffle in New York City is a pivotal moment for our brand,” shares Gene Ball, CEO of Electric Shuffle US. We’ve always been about merging the classic with the contemporary, offering a space where friends can gather, compete, and create memorable experiences. New York, with its dynamic energy and world-class hospitality scene, is the perfect backdrop for our next chapter.”
Electric Shuffle puts a contemporary spin on the classic bar game of shuffleboard with custom-built, high-tech tables and proprietary game design creating a one-of-a-kind experience that can be enjoyed alongside premium food and cocktails. To modernize this fan favorite, Electric Shuffle utilizes camera-vision technology that tracks and scores every puck, captures guests’ best moments with live replays and selfies, and integrates up to 20 players at a time across a variety of thrilling team-based games.
As the company continues to push the boundaries of entertainment innovation, this expansion marks an exciting milestone in Electric Shuffle’s journey to redefine how people connect, play, and create unforgettable experiences together.
Electric Shuffle is represented nationally by John Few of SRS Real Estate Partners who brokered the New York City deal with Adam Weinblatt of Newmark and Richard Tang of The Lam Group.
“Experiential concepts like this are making a big splash in the retail market right now,” said Few. “Electric Shuffle is a lively, high-tech social-entertainment venue that has had great success in Dallas, Austin and the UK. New York’s up-and-coming NoMad neighborhood with its trendy bars and restaurants is the perfect spot for this immersive social entertainment experience to connect and thrive.”
About Electric Shuffle
Built for friends, by friends, Electric Shuffle is a pioneer in the world of social entertainment, combining the classic game of shuffleboard with modern technology to create an unparalleled gaming experience. With locations around the world, Electric Shuffle is committed to bringing people together through innovation, competition, hospitality, and camaraderie. Electric Shuffle has five global locations in Austin, Dallas, London, and Leeds. For more information, visit electricshuffle.com or follow their social updates on Instagram.
About SRS Real Estate Partners
Founded in 1986, SRS Real Estate Partners is building upon its retail foundation to provide extensive commercial real estate solutions to tenants, owners, and investors. Headquartered in Dallas, with more than 25 offices in the U.S., SRS has grown into one of the industry’s most influential and respected leaders. Our commitment to excellence is strengthened by our Guarantee of Value and our success is measured in the achievement of our clients’ objectives, satisfaction, and trust. For more information, please visit srsre.com.