Neon portrait of young woman wearing virtual reality headset
Pekic
Summary
- Apple and Meta Platforms are the two main players in the virtual reality (VR) space, with Apple launching its Vision Pro headset and Meta offering the Quest series.
- Both companies target different market segments and customer bases, with Apple focusing on the high-end market and Meta aiming for affordability, allowing room for both to profit in the VR industry.
- Taking into account the VR offerings, competitive landscape, and valuations, I consider Apple a better buy than Meta, although Meta has a stronger first-mover advantage in the VR market.
Apple (NASDAQ:AAPL) and Meta Platforms (NASDAQ:META) are two companies making big moves in virtual reality (“VR”). Meta has been in the space for years now, through the Oculus and later Meta Quest. Apple entered this week, with the launch of the Vision Pro.
Today, AAPL and META are the two obvious plays for those looking to invest in VR and AR. Alphabet (GOOG) made some moves in AR years ago, but its AR product, Google Glass, was discontinued. That leaves Apple and Meta as the two main players in the space.
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