Atly, a Tel Aviv, Israel- and New York-based-based provider of an user-generated social mapping platform, raised $18M in funding.
The round saw participation from Target Global, Tal Ventures, and FKA Brands.
The company intends to use the funds to invest in algorithms and overall performance, to release anticipated product features and updates, and to collaborate with additional creators.
Founded by Uriel Maslansky, Aviad Coppenhagen, and Joshua Kaufman, Atly (formerly known as Steps) is a user-generated mapping platform purpose-built for discovering places to go and things to do. The startup is dedicated to facilitating location-based knowledge sharing by enabling users to create groups for like-minded people about the places and things they love. Its proprietary collaborative app combines visual intuitiveness of mapping with t niche-based specificity of online forums or interest groups, all while leveraging the self-perpetuating insights of social media community sharing.
In its open beta to date, Atly was used to create thousands of community-based maps, with hundreds of new maps generated organically each month across verticals like food and restaurants, travel, nature and the outdoors, parenting, and more.
