Syrup.io, a Cleveland, OH-based provider of an email marketing platform built for SaaS, raised $3.3M in Seed funding.
The round was led by Mike Fitzgerald and High Alpha Capital.
The company intends to use the funds to
Co-founded by CEO Brad Owen and Michael Classen, Syrup provides the Product-led Email (PLE) platform, which is designed to help SaaS companies build relationships with their customers by enabling a tailored communication experience. By leveraging predictive AI and product usage data, the system enables businesses to communicate with customers as individuals, boosting retention, loyalty, and revenue.
Syrup offers out-of-the-box audiences and automations that enable companies to rapidly build out campaigns, to dynamically engage with their customers based on predictive insights, such as activity level, likelihood to convert or churn, and potential for expansion.