Amify, a Cincinnati, OH-based provider of technology-enabled Amazon optimization and advertising solutions, closed its Series B funding round with a total of $10 million in investment.
The round was led by investors including Mercury Fund, Cincy Tech, and SAAS Ventures with participation from undisclosed angel investors.
The company intends to use the funds to expand operations and its business reach.
Led by CEO Chris Mehrabi, COO Christine McCambridge, and Executive Chairman Ethan McAfee (founder and former CEO), Amify offers a solution that allows brands to maximize their potential on the Amazon marketplace. At its core there is a proprietary marketplace optimization platform which uses data analytics, machine learning, and artificial intelligence technologies that provide their clients with insights into their Amazon performance, as well as automated optimization and advertising solutions that are tailored to their needs and goals. Using a customized end-to-end strategy, Amify has partnered with brands on Amazon helping them adapt to the ever-changing e-commerce landscape.