Logik.io Raises $16M in Series A

Logick.io, a Chicago, IL-based company consumerizing B2B buying experiences through its guided product discovery, configuration, and recommendation engine, raised $16M in Series A funding.

The round was led by Emergence Capital with participation from ServiceNow Ventures and Salesforce Ventures. Santi Subotovsky, General Partner at Emergence Capital, will join the Logik.io Board of Directors.

The company intends to use the funds to expand operations and its development efforts.

Founded by Christopher Shutts (CEO) and Godard Abel (Executive Chairman), Logik.io provides a Commerce Logic Engine that uses intelligent-guided product discovery, configuration, and recommendation capabilities to eliminate high-touch selling processes by connecting customers to perfect-fit products faster. Its mission is to make selling simpler and buying better for business across marketing, selling, commerce, and service channels by filling critical enterprise technology gaps in systems such as CPQ, ERP, and Commerce. For businesses selling manufacturing, software, technology, and services products, the solution helps every business grow smarter by creating revenue-maximizing sales experiences, and minimizing cost of sale.

Brands like Keysight Technologies, CORT, Fike, Club Car, Lamons, and Palo Alto Networks are using Logik.io to power eCommerce or omni-channel product configuration and guided selling.