OneMagnify Acquires Splash Analytics

OneMagnify, a Detroit, MI-based leader in marketing and data-driven solutions backed by private equity firm Crestview Partners, acquired Splash Analytics, an analytics and predictive modeling company based in Louisville, KY.

The amount of the deal was not disclosed.

Following OneMagnify’s acquisition of AI and data science leader RXA earlier in May, the acquisition of Splash further strengthens OneMagnify’s existing capabilities, diversifies its commercial relationships and accelerates its growth potential in the attractive data science and analytics industry.

Founded in 2012 and led by Kevin Foley, CEO, Splash is a provider of advanced marketing and data analytics services to clients around the globe and across a variety of industries. Its services, which include predictive modeling, data aggregation and analysis, data visualization and risk analytics, provide actionable, data-driven insights to its clients that drive quantifiable results. The acquisition of Splash by OneMagnify further bolsters OneMagnify’s position as a leading data science and analytics solution provider.

Led by Mark Petroff, CEO, OneMagnify is a provider of data-driven and integrated marketing, analytics, and technology solutions to blue-chip clients across a diverse set of industrial and consumer end markets. The company partners with clients to design, implement, and manage marketing and communications strategies, leveraging analytical and predictive data models that provide value-added customer insights to develop individually targeted marketing efforts which drive higher levels of sales conversion. OneMagnify offices are located in Detroit and Ann Arbor, MI; Wilmington, DE; Charlotte, NC; Shanghai, China; Cologne, Germany; and Chennai, India.