Emotive.io, a Los Angeles, CA-based provider of a growth platform for eCommerce brands, acquired Bloom Digital, a marketing agency specializing in SMS marketing, email marketing, and paid advertising.
The amount of the deal was not disclosed.
With the acquisition, Emotive.io will be able to offer further resources to brands and launch a new product: Emotive Attribution.
Founded in 2020 by Danielle Hixenbaugh, Bloom Digital Agency has gained recognition for its customer-centric approach and results-driven strategies. As an anti-agency marketing agency, the company focuses on finding solutions that align with clients’ goals, delivering tangible and profitable results.
Led by CEO Brian Zatulove, Emotive.io is an all-in-one growth platform for eCommerce brands, providing solutions for SMS marketing, email marketing, advertising, and attribution. With its platform and data-driven approach, the company helps eCommerce merchants optimize their marketing strategies, drive revenue growth, and build customer relationships.
Originally founded in 2018 as an SMS platform for eCommerce brands, Emotive.io has recently expanded its offerings with two new product lines for 2023. Emotive Attribution provides marketers with a comprehensive view of all marketing channel performance (Meta, Google, Snap, TikTok, SMS, Email, Pinterest, affiliate, and many more) in one centralized location. Leveraging a first-party pixel, attribution model comparisons, and conversion journey insights, Emotive Attribution equips merchants with tracking capabilities in the post iOS16 world, enabling them to optimize their marketing spend and drive better results using first-party data.
