The Bmore Connected Initiative Launched to Get Low-income Residents Credited Internet

If a tree falls in a forest and no one is around to hear it, does it make a sound? Similarly, if a digital campaign launches on the internet to raise awareness about affordable internet and 40% of households in that city lack wireline internet access, will those households be able to see the campaign and learn about their eligibility?

The second of these questions was tested Thursday as Mayor Brandon Scott’s administration announced the Bmore Connected campaign, a new multi-partner initiative through the Baltimore City Office of Information and Technology (BCIT) that aims to address the digital divide while providing key assistance to disconnected Balitimoreans.

In 2021, Baltimore City and key partners committed $35 million in American Rescue Plan Act (ARPA) funds toward its goal of ending the digital divide by 2030. Since that commitment, new funds and campaigns like Bmore Connected have been announced with plans to increase awareness of a federal benefit enabling access to affordable home internet.