Independent creative marketing agency 62ABOVE is assisting long-time client Monterey County Convention & Visitors Bureau (MCCVB) as the destination prepares to host the U.S. Women’s Open in July of 2023, according to agency Founder and Chief Relationships Officer, Jon Bailey.
For the first time in history, the U.S. Women’s Open Championship will be played at Pebble Beach Golf Links in Monterey County, Calif. on July 5-9, 2023.
Working with President & CEO of Monterey County CVB Rob O’Keefe to support this momentous occasion, 62ABOVE created a content series featuring women who are at the top of their game. The agency paired professional golfers with women who are experts in other fields. The “Monterey Pro V Pro” content series highlights the dedication and skill it takes to rise to the level of a top professional in any field and celebrates the women who have made the commitment to turn their passions into careers.
MCCVB staffers Lindsey Stevens, Vice President of Marketing, and Leslie Chavez, Marketing Manager, were instrumental in creating this program along with 62ABOVE.
“We are incredibly grateful to everyone involved in this series, including the U.S. Golf Association for connecting us with amazing female golf pros, our local golf courses that provided extraordinary filming locations, and our Monterey County female professionals,” says O’Keefe. “With Pebble Beach hosting a number of U.S. Women’s Opens over the next couple of decades, we saw a great opportunity to celebrate our amazing women leaders who make such an impact in our destination.”
The first episode features Andrea Lee, (#32 ranked golfer in the world), and Reba Wilson, owner of Sweet Reba’s Bakery & Kitchen in Carmel-by-the-Sea. Andrea and Reba have fun in the bakery’s kitchen and on the course at Carmel Valley Ranch as they swap stories, tips, and their favorite places in the Monterey County area. The series will continue during the lead-up to the 2023 U.S. Women’s Open in early July.
Golf vs Baking can be seen here:
62ABOVE VP of Account Services Amy Gelender comments, “The 2023 USWO is a big deal for our partners at Monterey County Convention & Visitors Bureau and Pebble Beach Golf Links—and it’s something we’re incredibly excited about as well. Pro V Pro builds on that energy to expand the story. It gives us a platform to highlight women around Monterey County who are at the top of their game, in a variety of industries. It also reminds people that Monterey County is a world-class golf destination.”
The Monterey Pro V Pro series will be seen on social media channels including Instagram and Facebook at @seemonterey.
Pro vs Pro – 2
62ABOVE creative credits belong to:
President/Chief Creative Officer: Greg Carson
Creative Director: Erik Dargitz
Senior Art Director: Kristen Sugihara
Junior Copywriter: Ryan Carson
Executive Producer: Pierce Cooley
Director of Photography: Aaron Almquist
Videographer & Editor: Preston Roeschlein
VP of Account Services: Amy Gelender
ABOUT 62ABOVE | 62ABOVE is a San Diego-based full-service marketing agency that partners with companies seeking creative solutions to their business challenges. The company has amassed an impressive list of clients past and present, including Qualcomm, Monterey County Convention & Visitors Bureau, Caesar’s Entertainment, Curio Collection Hotels by Hilton, Visit Carlsbad, OOLY, Love Catalina Island, PacSafe, Splat! and more. For more information, visit 62ABOVE.com and follow on Facebook, Instagram and LinkedIn.
ABOUT MONTEREY COUNTY CONVENTION & VISITORS BUREAU
The Monterey County Convention & Visitors Bureau (Monterey County CVB) is a 501c6 non-profit organization that drives tourism for Monterey County. Tourism is the largest industry on the Monterey Peninsula and the second largest in the County. The MCCVB is a partnership of the hospitality community and local governments that aims to drive business growth through compelling marketing and targeted sales initiatives that maximize the benefits of tourism to its guests, members and the community. Travel spending in Monterey County was $2.5 billion in 2021, supporting 21,600 jobs and generating $264 million in state and local tax revenue that directly benefited the community. For more information, visit SeeMonterey.com and follow us on Facebook, Instagram and Twitter.