Lisa Gapinske Named President Of HeyLet’sGo!

HeyLet’sGo! announces that Lisa Gapinske has been named President of the agency, according to Founder and CCO, Tim Cawley.

Formerly VP, Account Director at HeyLet’sGo!, Gapinske joins the leadership team of Founder Tim Cawley, ECD’s Dave Loew and Mike Shaughnessy, VP/Executive Producer Kaitlyn Wurtzburg, and Chief Strategy Officer Amanda Zarle.

In her time at the agency, she’s applied her expertise to such accounts as Envestnet, Lawn Doctor, Hasbro, Computershare, Abnormal Security, Plymouth Rock Assurance, WP Engine, and the Harvard Division of Continuing Education.

Prior to joining the agency, Gapinske was with Sleek Machine most recently as Account Director. She was in account leadership roles at Allen & Gerritsen, MMB and Hill Holliday, all located in Boston.

Commenting on the new position, Gapinske explains, “What makes the team at HeyLet’sGo special is a shared commitment to delivering the best work possible for our clients, deep accountability to each other, and thriving off the hustle. This is what energizes us and what I think our clients appreciate most about our approach. I went into advertising because I loved the idea that creativity could solve business problems and I’ve seen this team prove that notion again and again. It’s been a joy to be a part of the HLG journey so far and I’m excited for the experiences, challenges and opportunities that lie ahead as the President of HeyLet’sGo!“

Cawley adds, “Lisa has been with us since 2019. We moved into our office about four weeks before the first Covid shutdowns started. She never lost faith. With her smarts and work ethic driving the business, HeyLet’sGo! didn’t just survive. We thrived. She’s intuitive, forward thinking and fully committed to the success of our clients. Her partnership to me, personally, has been invaluable. Lisa believes in our creative mission. Her motor is second-to-none. I love that we’ve found this outstanding, homegrown talent to help us lead, evolve and grow the agency. She doesn’t just mesh with our culture. She is the culture. She helps forge it every day.”

About Hey Let’s Go:

Boston-based HeyLet’sGo is an ad agency that behaves like a production company. Recent clients include Envestnet, Lawn Doctor, Google, Plymouth Rock Assurance, WPEngine, Computershare, Bent Water Beer and Travelers Insurance.