Independent creative marketing agency 62ABOVE continues its destination client wins by adding Discover Coronado to its growing roster list and releasing a new creative campaign, according to agency Founder and Chief Relationships Officer, Jon Bailey. The account was awarded after a quiet regional review and billings were not disclosed.
62ABOVE’s initial assignment after conducting market research is to position Coronado as an enchanting and easy California coastal destination, and increase the average daily resort rate and length of stay. The agency is including fly-in markets where overnight visitation is typically stronger and drives both shoulder and off-season leisure bookings.
62ABOVE Creative Director Eric Dargitz explains, “Our new campaign entitled Wonder All Around™ is going to be a very powerful creative direction for Coronado. There’s something special about this place—and I’m not just saying that because it’s where I got married. It’s truly something you can feel as soon as you cross the bridge or get off the ferry. Wonder All Around™ lets us highlight all the ways this feeling is found throughout the island. No matter where you turn, from beach to bay to Orange Avenue to your resort, wonder can really be found everywhere.”
The new work is just breaking in select markets now, and video can be viewed here:
https://vimeo.com/62above/review/799598629/b10f806380
https://vimeo.com/62above/review/799598827/8e938cf0eb
Bailey elaborates, “Coronado is San Diego’s Island paradise, and a place you will never want to leave. Our paid media plan sets the campaign direction for email marketing, digital display ads and paid advertising social media involving LinkedIn, Facebook and Instagram in both English and Spanish languages.”
Agency Creative Credits:
- President/Chief Creative Officer: Greg Carson
- Creative Director: Erik Dargitz
- Copywriter: Nic Orangio
- Senior Art Director: Kristen Sugihara
- Producer: Pierce Cooley
- Editor: Mario Rivera
ABOUT 62ABOVE | 62ABOVE is a San Diego-based full-service marketing agency that partners with companies seeking creative solutions to their business challenges. The company has an impressive list of clients past and present, including Qualcomm, Monterey County Convention & Visitors Bureau, Caesar’s Entertainment, Curio Collection Hotels by Hilton, Visit Carlsbad, Love Catalina Island, PacSafe and Splat! For more information, visit 62ABOVE.com.