Independent creative marketing agency 62ABOVE continues its win of destination accounts with the addition of Denver’s Cherry Creek North to its client list, according to agency Founder and Chief Relationships Officer, Jon Bailey. The account was awarded after a quiet regional review and billings were not disclosed.
Cherry Creek North is a walkable outdoor community of 16 square blocks in Denver, with more than 300 upscale retail businesses including five lively hotels, shops, galleries and a multitude of popular restaurants.
First step for 62ABOVE is to conduct consumer research that will provide data to drive brand positioning and messaging. Bailey expands on the assignment, “Insights from this research provide the basis to develop a solid foundation for brand development. There are so many amazing components of Cherry Creek North to explore, we are uncovering a world of opportunities.”
After this initial branding work is complete, 62ABOVE will create and produce a comprehensive marketing campaign. Cherry Creek North has a skilled in-house team the agency will complement with a combination of skills.
Lisa Voss, VP of Marketing for Cherry Creek North shares, “Cherry Creek North is thrilled to partner with 62ABOVE in this important work. Destination/PlaceMaking branding is one of their several expertise niches. We are excited to launch our new positioning later this spring!”
ABOUT 62ABOVE | 62ABOVE is a San Diego-based full-service marketing agency that partners with companies seeking creative solutions to their business challenges. The company has an impressive list of clients past and present, including Qualcomm, Monterey County Convention & Visitors Bureau, Caesar’s Entertainment, Curio Collection Hotels by Hilton, Visit Carlsbad, Love Catalina Island, PacSafe and Splat! For more information, visit 62ABOVE.com.
ABOUT CHERRY CREEK NORTH | A vibrant Denver neighborhood Cherry Creek North is a walkable outdoor community with more than 300 retail businesses–Denver’s highest concentration of locally-owned stores. Located minutes from downtown, Cherry Creek North is home to boutique hotels, more than 65 restaurants, home furnishing stores and galleries, clothing and accessory retailers, as well as numerous spas, salons, gyms and specialized personal health services. For more, visitcherrycreeknorth.com, or find and follow on Instagram, Facebook or Twitter.