Zoe, a Boston, MA and London, UK-based-based personalised nutrition company, raised USD2.5M in funding.
The round, which brought the total invested to over $92M, was led by Steven Bartlett’s Flight Fund.
The company intends to use the funds to scale its operations and science to bring it to millions of people globally.
founded by Professor Tim Spector of King’s College London, data science leader Jonathan Wolf, and entrepreneur George Hadjigeorgiou, Zoe offers a personalised nutrition program that starts with comprehensive at-home tests that analyse blood sugar, blood fat responses and the gut microbiome. Combining these results with artificial intelligence and data from thousands of participants in their proprietary ZOE PREDICT studies, the company generates personalised scores for any food an individual eats. Members then learn to build sustainable daily habits with in-app tools, lessons and expert nutrition support to help them eat the best foods for their bodies and their health goals.