SMX Appoints New Advisory Board Members

SMX (Security Matters) Public Limited Company (NASDAQ: SMX) (NASDAQ:SMXWW), today introduced the seven business, military, security, and government leaders who are joining the Company’s Advisory Board.  SMX, a company focused on digitizing physical objects on the blockchain to enable business participation in a circular and closed loop economy, began trading on Nasdaq March 8 following the close of its business combination with Lionheart III Corp.

To deal with the global climate, nature, and waste crisis, we must transform the world’s supply chains.  To do so, we need to know what is in our supply chains’ products. And to know that we need to know what materials are in them.  Leadership from SMX ensures the technology to track and trace materials is there, making a circular, zero-waste future possible,” said Peter Bakker, President & CEO World Business Council for Sustainable Development.

The Company’s Advisory Board members are:

  • Peter Bakker is the President and CEO World Business Council for Sustainable Development since 2012 has led WBCSD based in Geneva, Switzerland. WBCSD is the premier global, CEO-led community of over 200 of the world’s leading sustainable businesses working collectively to accelerate the system transformations needed for a net zero, nature positive, and more equitable future. Peter is a distinguished business leader who, until June 2011, served as CFO and then CEO of TNT NV, the global transport and logistics company.

    He has been recipient of the Clinton Global Citizen Award (2009) and the Sustainability Leadership Award (2010). Peter serves as a member of several corporate sustainability advisory boards. He received the royal order Officer of the Order of OrangeNassau in 2018 in recognition of his long-lasting commitment to engaging business in tackling global sustainability issues.

  • Boon Hui Khoo is the former Singapore Police Commissioner, serving in that role from 1997 to 2010, and also was INTERPOL President from 2008 to 2012. He is the retired Senior Deputy Secretary Singapore Ministry of Home Affairs and Senior Fellow of Singapore’s Civil Service College. He chairs the INTERPOL Working Group on Governance and serves on the CyberPeace Institute’s advisory board and Global Cyber Alliance board.

    In Singapore, he is Chairman of the Minister for Cybersecurity’s Advisory Group and an advisor of the National Cybersecurity R&D Programme. He also holds advisory and board positions in Banking, Fintech, Security, Cybersecurity and Philanthropy.  He was educated at OxfordHarvard, and Wharton, and is an Honorary Fellow of St John’s CollegeOxford. Besides being accorded high national honors by Singapore for his contributions in policing, he has been recognized for promoting international police relations by several other countries.

  • Nihal Kaviratne CBE began his career with the Unilever Group and for over 40 years he has he held various senior level management positions across AsiaEurope, and Latin America. Nihal was instrumental in leading the recovery of Unilever Indonesia after the financial crisis of 1998. He retired from Unilever in March 2005. Nihal has been an Independent Director of StarHub Ltd., since 16 August 2004 and GlaxoSmithKline Pharmaceuticals Ltd. in India since 26 July 2005. He is a member of the advisory board for Southeast Asia/Indonesia of Bain & Company SE Asia, Inc and a member of the Corporate Resilience Advisory Council of McKinsey & Company, Inc.

    He also serves as a member of the UK Government’s Department for International Development (DFID) Private Sector Portfolio Advisory Committee for India. He is also a director of Olam International Limited and Caraway Pte. Ltd. He has attended management development programs in IndiaAustralia, the UK and the USA, including the Advanced Executive Program conducted by Kellogg School of Management, Northwestern University and the Advanced Management Program conducted by Harvard Business School. Nihal holds a Bachelor of Arts (Honors) with a major in Economics from the Bombay UniversityIndia.

  • John Poynton AO is Co-Founder and Chair of Poynton Stavrianou. He has more than 40 years’ advisory and capital markets experience across equity, debt, infrastructure and property. In parallel with his career as an investment banker, John has also been an active non-executive director of ASX-listed companies, government and education bodies and not-for-profit organizations. John is Chair of Strike Energy Ltd and is Deputy Chair of Sapien Cyber Ltd.  He is also a Director of the Future Fund Board of Guardians, Australia’s sovereign wealth fund and Perth Airport.

    John has previously served on the boards of Multiplex, Alinta and Austal and the Reserve Bank of Australia’s Payments System Board, the Australian Government’s export credit agency (EFIC) and the Higher Education Endowment Fund. John has chaired the Council of Christ Church Grammar School and was a long-standing board member of the Business School at the University of WA. In the not-for-profit arena, John has served as chair of Celebrate WA, Giving West and the Foundation of the WA Museum. In 2006 John was the recipient of the WA Citizen of the Year Award in the Industry and Commerce category and in 2016 he was appointed as an Officer in the General Division of the Order of Australia. John holds a Bachelor of Commerce and an honorary Doctor of Commerce from the University of Western Australia where he was also awarded a Dean’s Medal. John is an experienced pilot and holds a private fixed wing license with a command instrument rating.  He also holds a commercial rotary wing license. John is endorsed on executive jets and twin-engine helicopters.

  • Yair Seroussi is former Chairman of the Board of Bank Hapoalim (Israel’s largest Bank) and former Head of Morgan Stanley in Israel, is recognized for his vast experience in financial-services and investments in the public and private sectors with emphasis on cross-border Israel-International transactions. Currently he is Chairman of Enlight Renewable Energy , a leading renewable energy company, Chairman of Zim Integrated shipping Services, Chairman of Prytek, a privately held multinational corporation focusing on technology investments and Operations-as-a-Service, Chairman of Mediterranean Towers from 2017-2019, a leading and large chain of retirement communities in Israel, and currently a member of the board of directors of DSPG,  listed in NASDAQ, since 2005, and a member of the board of directors of Stratasys, a market leader of 3D printing company listed in NASDAQ, since 2017. He is a member of the investment committee of Menorah Mivtachim, Israel’s largest new pension fund.

    He is involved in young Tech and FinTech companies and is proud co-founder of Tovanot B’Hinuch, a nonprofit organization dedicated to making the schools in the urban periphery into a source of inspiration, by assisting the principals and positioning the schools in the center of the community, assisted by the good will of many volunteers and the leadership of Karen Tal, Yael LipmanYossi Vardi and a whole group of great friends. He is Chairman of the Eli Hurvitz Institution for corporate strategy in the Tel Aviv University, a member of the Hebrew University’s Board of Governors and a member of the board of Governors at the Weizmann Institute of Science.

  • Yigal Unna was appointed by Israel’s Prime Minister as the Director General of the Israel National Cyber Directorate (INCD) in 2018. In this role until 2022,  Mr. Unna reported directly to the Prime Minister and lead a team of 350 employees responsible for all aspects of cyber security, including formulating policy and building technological power for operational defense of critical infrastructure. In addition to his work protecting Israel, Unna forged long-term relationships with many foreign governments, and lectured around the world on cyber security.

    Prior to the INCD, Unna served in the Israel Security Agency (ISA), also known as Shin Bet and Shabak, for 23 years. The ISA is Israel’s domestic intelligence service. He retired as the Director of the Cyber and Signal Intelligence Operations Division (military rank equivalent of major general). Mr. Unna began his career as an officer in the elite Unit 8200 in the Israel Defense Forces. Mr. Unna holds an MBA (Tel Aviv University) and a BA in History and Management (Tel Aviv University)

  • Major General (ret.) Ami Shafran served as the head of the Israeli Defense Force C4I corps, in charge of the entire Information and Communication Technology electronic warfare and cyber defense. Shafran was the Head of R&D in the intelligence Directorate and the Chief of Staff in the Israel Ministry of Defense. He served as a venture partner at Moneta Capital, an Israeli venture capital fund focused in the fitness and data sciences domains. In 2013 he began serving as Head of Cyber Innovation Center at Ariel University. Shafran in 2017 began serving as Director of Paz Group and as Non-Executive Chair of Elsight. He has served as Chairman of the Board of Pazkar Ltd. and Paz Lub Ltd., as a member of the Board of Directors of Waterfall Security Solutions and President of Enigmatos Ltd., an automotive cyber security company. He holds an M.Sc in Electrical Engineering from Ben Gurion University in Israel and an MBA from Tel Aviv University.

The SMX Advisory Board, together with Company leaders and business partners, will mark SMX’s successful trading on Nasdaq with an Opening Bell Ceremony live from the iconic Nasdaq trading floor on March 14, 2023. The Ceremony, to be held at the Nasdaq MarketSite Tower in New York, NY, will be led by Alon and Ophir Sternberg, Chairman and CEO of Lionheart III Corp. A live broadcast of the event that begins at 9:15 a.m. Eastern Time can be viewed at

About SMX

SMX enables materials to carry a history that can be authenticated through origination, use, recycle, and multiple reuse cycles. The company’s B2B white label platforms power commercial sustainability applications across a variety of industries, including timber, rubber, palm oil, cocoa, steel, gold, luxury goods, leather, plastics, and non-ferrous metals, to transition successfully to a sustainable circular economy, thus reducing their carbon footprint and waste. SMX offers a robust, innovative, and scalable solution for supply chain authentication, traceability, and transparency to transform businesses for participation in the circular economy. Its technology gives materials in solid, liquid, and gas forms the ability to maintain a virtual memory of origination, processing and supply chain journey, including the ability to authenticate provenance, as well as to track recycling loop counts and the percentage of authenticated and/or recycled materials contained. The data is recorded digitally on blockchain, and a linking molecular chemical marker is embedded in the product itself and can be read with a proprietary reader. The SMX technology has been in active operational use on a national scale by the Israeli Government for more than ten years, is environmentally sustainable and has a proven track record. The SMX solution is an efficient, cost effective, drop-in solution within an existing supply chain, enabling substantial benefits for manufacturers, consumers, and others in the value chain – and the planet, including providing the necessary data for product recycling and re-use.  In addition, the SMX technology addresses the issue of the increase in waste globally by enabling the increase in demand for verified, usable recycled materials by creating a commoditized, tradable certified asset which is the recycled material, which can be traded and sold to other players in the value chain and ecosystem.