JLL Appoints David Townes and Alana Friedman to Expand Capabilities of New Jersey Retail Division

Hiring is part of JLL’s continued growth strategy to provide responsive, dynamic solutions across evolving retail landscape

JLL Retail announced the addition of David Townes and Alana Friedman as industry leaders joining the New Jersey retail platform. Townes, managing director and long-time partner, Alana Friedman, vice president, will be based in JLL’s Parsippany, N.J. office and will collaborate across business lines to strengthen and diversify NJ’s brokerage capabilities while continuing to grow the firm’s market-leading national retail platform.

The two join JLL from Cushman & Wakefield where Townes served as senior director of retail brokerage in New Jersey since 2017. A retail leasing specialist, handling representation assignments for both landlords and tenants, his experience also includes site selection, letter of intent negotiation, office leasing and full-service commercial transaction management.

“David’s deep understanding of the retail brokerage industry and specific expertise in the New Jersey market make him an exceptional addition to lead the JLL retail team,” said Tim Greiner, broker lead for JLL’s NJ Brokerage business.

“We are thrilled to welcome David and Alana to our national retail platform at a critical time when the traditional retail, e-commerce and industrial needs of our clients are converging more than ever before,” added Naveen Jaggi, president, JLL Retail.

Prior to Cushman & Wakefield, Townes was a retail leasing specialist with Ripco Real Estate and, before that, Welco Realty Inc. He developed expertise in retail landlord representation, working on mixed-use, central business district properties, free-standing retail, shopping centers and other asset classes. His clients include institutional owners such as the retail REIT Urban Edge Properties, Columbia Property Trust and Spear Street Capital. Townes roster of tenant clients includes Planet Fitness, Phenix Salon Suites, Krispy Kreme, Goldfish Swim School and Sport Clips.

Friedman previously served as director at Cushman & Wakefield Retail Brokerage. Before that, she was a retail broker with RKF in Rutherford, N.J. after launching her retail real estate career with the Goldstein Group.She is an expert in retail landlord representation and tenant brokerage with clients including national and regional retailers. Friedman has worked with a diverse range of landlords, from independent local owners to large institutional landlords on a wide range of projects ranging from mixed-use developments to ground leases.

“Alana and I are thrilled to be joining JLL, a company that shares our values and commitment to providing exceptional client services,” said Townes. “Their industry-leading platform and culture of excellence aligns perfectly with our own and will elevate our ability to deliver unparalleled value to our clients.”

JLL is a leader in the New York tri-state commercial real estate market, with more than 2,600 of the most recognized industry experts offering brokerage, capital markets, property/facilities management, consulting and project and development services.

About JLL

JLL (NYSE: JLL) is a leading professional services firm that specializes in real estate and investment management. JLL shapes the future of real estate for a better world by using the most advanced technology to create rewarding opportunities, amazing spaces and sustainable real estate solutions for our clients, our people and our communities. JLL is a Fortune 500 company with annual revenue of $19.4 billion, operations in over 80 countries and a global workforce of more than 102,000 as of September 30, 2022. JLL is the brand name, and a registered trademark, of Jones Lang LaSalle Incorporated. For further information,