DigitalReef, a Miami, FL-based technology company in mobile marketing and connected TV (CTV), merged with Gamers Club, a video gaming matchmaking platform and community hub in Latin America.
Rebranded as Siprocal, the consolidation of these two companies creates a gaming distribution, monetization, and engagement platform, leveraging leading, direct audience access and insight throughout the Americas.
Led by Ari Segal, CEO, Siprocal will drive value for partners, brands, publishers, and consumers through a combination of distribution, engagement, and monetization:
- Access to DigitalReef’s carrier/OEM distribution partnerships supporting over 580M registered, 240M 6-month active and 130M monthly active users;
- User engagement through integration of Gamers Club’s holistic solutions for all gaming related functionality.
- Monetization of highlighted engaged user-base across devices, utilizing DigitalReef’s and its partners proprietary data delivering optimized outcomes for stakeholders.
- Authentic relationships with users/gaming community and timely, relevant, individualized content, experiences, and other offerings linking gamers and other industry stakeholders.
Siprocal will be directed by experts in technology, digital media, and gaming including Steve Cohen, Chief Strategy Officer of AEG and Executive Vice President of The Anschutz Corporation, and the newly appointed Board Chair of Siprocal.