GrubMarket Acquires Custom Produce Sales

GrubMarket, a San Francisco, CA-based food technology company, acquired Custom Produce Sales, Parlier, California-based produce company providing fresh fruits and vegetables from suppliers across the U.S., Mexico, Chile, and Peru.

The amount of the deal was not disclosed.

Founded in 1989 by Marvin Farris and Ted Torosian, Custom Produce Sales is a fresh produce company that, in addition to its Parlier location, also has warehouse facilities in Yuma, Arizona and Salinas, California. Their facilities and exclusive relationships with growers enable them to offer nearly year-round access to high demand products such as warm-season vegetables, melons, citrus, grapes, and tree fruit. Custom Produce Sales also runs several private labels, including Fat Boy and Sweet Talkin’.

The company currently has a portfolio of over 80 commodities and ships over 10 million packages of fruits and vegetables to hundreds of foodservice, retail, and wholesale customers across the U.S. annually.

After the acquisition, the business will continue to be managed by its current leadership team. As a part of GrubMarket’s portfolio, the company will now utilize GrubMarket’s proprietary WholesaleWare software suite, the company’s software-as-a-service platform that provides food industry wholesalers and distributors with financial management, sales and online ordering features, precise inventory management, lot traceability, grower accounting, and automated routing and logistics, as well as Orders IO, GrubMarket’s custom branded mobile eCommerce solution.

Founded in 2014 and led by Mike Xu, CEO, GrubMarket is a food technology company operating in the space of food supply chain eCommerce for both business customers and end consumers, as well as providing related software-as-a-service solutions to digitally transform the American and global food supply chain. Currently, the company operates in all 50 U.S. States; Ontario and British Columbia (Canada); Argentina, Chile, and Colombia (South America); India, Mexico, South Africa, and Spain, with plans to expand to the rest of the U.S., Canada, South America, and other parts of the world.