Sora Finance Raises $3.9M in Funding

Sora Finance, a San Francisco, CA-based provider of a SaaS based platform formcredit management and liability optimization, announced a previously undisclosed $3.9M in funding.

Backers included Peterson Ventures, New Era Capital Partners, Launchpad Capital, Fairbridge Park, Tubbs Ventures, Creative Capital, and Endurance Companies, as well as strategic angels such as the CEOs of Esusu, Cadre, Propel, and Bloomtech.

The company intends to use the funds to accelerate growth, expand operations and its business reach.

Led by co-founders and co-CEOs Siddhartha Oza and Rohit G. Agarwal, Sora Finance is a fintech company providing to financial advisors, planners, and employers, with an AI-driven debt financing platform (home, auto, student, and personal) allowing borrowers to get the an affordable rate through an “always-on” lending algorithm. Sora onboards clients’ existing liabilities and executes advanced credit optimization strategies across all loans to maximize clients’ net worth. By partnering with wholesale and retail lenders, Sora guarantees advisors’ clients the lowest cost of debt. The company currently has over 125 advisory firms and $275 million in liabilities under management already on board.