Baltimore-based advertising agency, Planit, was honored with 18 awards, the most awards received by an entrant in this year’s competition, at the 49th Annual American Advertising Awards gala on Thursday, March 9, 2023. Planit’s award-winning creative spanned multiple industries and disciplines, featuring creative work in healthcare, cannabis, advertising, education and building products.
The Baltimore American Advertising Awards, also known as the ADDYs, is hosted by the American Advertising Federation of Baltimore (AAFB) and pays tribute to the region’s most talented marketing and communications professionals. The event, themed “Lights. Camera. ADDYs.” was hosted at the historic Senator Theatre in downtown Baltimore and welcomed 240 local professionals to the celebration.
“What we’ve always seen as a huge advantage – an integrated structure where distinct agency disciplines continually raise each other’s game – absolutely showed its power in 2022,” said Ed Callahan, co-founder and creative strategist at Planit. “When teammates welcome, expect and demand greatness from one another, it creates a collaborative ecosystem that fuels our clients’ success. Pair that with full-service in-house capabilities, from strategy to creative to PR to social to production, and it makes sense that our work and our people are getting recognition.”
Planit took home 18 Silver ADDY awards for the following entries:
- CareFirst BlueCross BlueShield – “With Care: Hero” :30 second television spot
- CareFirst BlueCross BlueShield – “With Care: Hero” :60 second television spot
- CareFirst BlueCross BlueShield – “With Care” campaign
- The Park School of Baltimore – website
- Glen-Gery – print campaign
- Toro – Stripe mower microsite
- Toro – Stripe mower video
- Toro – Smart Yard website
- Westlake Pipe and Fittings – Form-a-Drain print campaign
- Westlake Royal Building Products – Homeowner brochure
- Curio Wellness – website
- Curio Wellness – “Cannabis Without Compromise” cross platform integrated campaign
- Curio Wellness – Curio Essentials branded campaign
- Curio Wellness – Curio Everyday integrated campaign
- Curio Wellness – Curio Exclusive campaign
- Curio Wellness – Curio Medicated Chews campaign
- Curio Wellness – Curio Move logo
- Planit – website
“Our world has changed so much over the past couple years, which ironically seems like a harbinger of even more – maybe constant – change,” said Jed Jecelin, executive creative director at Planit. “We’ve all been forced to see, do and experience things in countless new ways. What many people thought would never work…has worked. What seemed impossible…has been proven possible. With that as backdrop, a sense of evolution and advancement has been a common thread in our most recent award-winning work, which spans a wide and wild array of industries, products and audiences. I’m so proud of the collective imagination and perseverance of our team and, as importantly, its genuine care for our clients’ brands.”
This year the AAFB awarded 110 ADDYs, of which 97 were silver and 13 were gold, to local agencies, production houses and in-house marketing teams. To ensure fair judging, three creative advertising professionals from outside of the Baltimore market reviewed each entry. Gold award entries will automatically move on to the regional competition to compete with agencies from Maryland, Pennsylvania, New York, Delaware, Virginia and Washington, D.C.
To learn more about Planit’s award-winning work or to join the team, visit www.planitagency.com .
We’re Planit. A strategic, digitally-minded agency that leads revolutions for national and global clients. Whether that’s through a variety of media channels, PR, social, or the “next big thing”—if it isn’t bold, creative and smart, we’re not doing our job. That’s why clients including Royal Building Products, CareFirst BlueCross BlueShield, Preen, SourceAmerica, Kiddie Academy, Sheetz, Curio and The AMES Companies trust Planit. And that’s why we continue to receive stellar industry recognition, including being named to Entrepreneur Magazine’s Entrepreneur 360™ List, winning the EY Entrepreneur Of The Year® Award, and Advertising Age’s Small Agency of the Year.