WPP (NYSE: WPP), a London, UK-based creative transformation company, acquired 3K Agentur für Kommunikation (3K), a Frankfurt am Main, Germany-based healthcare specialist PR agencies.
The amount of the deal was not disclosed.
3K will become part of the Hill+Knowlton Strategies (H+K) global network, strengthening its healthcare presence in Europe and expanding its operations in Germany.
Founded 25 years ago by Ruth Bastuck, Managing Director, 3K helps clients translate complex issues in healthcare and science into innovative formats, bringing products, brands and companies into the conversation. The firm is known for its expertise in healthcare, biopharmaceuticals, and related sciences, working with some of the world’s most notable global pharmaceutical companies, consumer health brands, and local biotech startups.
The addition of 3K aligns with WPP’s strategic focus on healthcare and marks the company’s continued investment in Germany. In the second half of 2022, WPP appointed Wendy Lund as Chief Client Officer for Health & Wellness and FM Schmidt as WPP’s first President of the German market. The acquisition is also the latest milestone in H+K’s ongoing transformation. The agency has grown more than 25% over the last two years, expanding its global leadership team – including Brenna Terry as Global Chair of Healthcare – and acquiring the JeffreyGroup in Latin America.
3K becomes the latest in a series of acquisitions – including Fēnom Digital, Diff, Passport, Newcraft and Corebiz in the last six months alone – that form part of WPP’s accelerated growth strategy and focused M&A approach to continue to build on the company’s core capabilities.