NEW YORK–(BUSINESS WIRE)–Fennel, the investing platform that gives retail investors access to tools to better understand and engage with companies, today announced the hiring of Michael Capelli as the CEO of its brokerage, Fennel Financials. With over 20 years of experience in the financial services industry, Capelli joins the Fennel executive team to help build a transparent brokerage for retail investors, and to continue pushing for innovation in the financial industry.
Fennel refers to both Fennel Markets and its affiliated brokerage Fennel Financials. Securities offered through Fennel Financials LLC, member FINRA/SIPC. Daniel Naim will continue as the CEO of Fennel Markets, while Capelli joins as CEO of Fennel Financials.
“Michael brings a unique perspective to the Fennel team,” said Daniel Naim, the Founder and CEO of Fennel Markets. “He has the institutional background that is of the utmost importance in building a strong brokerage, but also has an innovative perspective which when paired together will create undeniable change in the retail brokerage industry.”
Capelli has a solid track record of integrating technology into the trading process and co-founding multiple companies. The first company Capelli co-founded was BidPay.com, an electronic internet payment service that allowed customers of auction websites, such as eBay, to pay for goods purchased directly on the platform. Capelli was working at ITG, an agency broker dealer, when he co-founded BidPay.com. Eventually Capelli left ITG to join Thales Fund Management, LLC as the Global Head of Trading, where he incorporated automation and performance-based metrics into the trading process. After a stint at Thales, Capelli co-founded Miletus Trading, a quantitative broker dealer which specialized in building customized algorithmic trading solutions for institutional traders. Miletus was eventually acquired by Liquidnet, where he spent 15 years in various roles with the last being the Head of the Execution and Quantitative Servicing team for the Americas.
Throughout his career, Capelli saw how technology could provide greater access to financial tools and services. He’s excited to see how the next chapter of fintech will open up access even further, and looking forward to chasing this goal with Fennel. Capelli will run the day-to-day operations of the brokerage while working alongside Naim on strategic vision and direction of Fennel as a whole.
“Retail investors are adamant that they want change with the current investment landscape and are demonstrating this desire through their voices and actions. At Fennel, we have an unmatched opportunity of providing retail investors with a better platform to foster this change,” Capelli said. “While we are in a competitive market, there are a myriad of ways Fennel is already innovating, with even more to come. As the next generation of investors gain the majority of spending power, change will accelerate and the means to do so will come through innovation.”
Fennel is a mobile investing app that helps people understand a company’s impact through digestible ESG data, as well as past and upcoming shareholder votes. With this information, Fennel allows investors to learn more about how companies operate and how they affect the world. Fennel refers to Fennel Markets, Inc., and Fennel Financials LLC. Securities offered through Fennel Financials LLC, member FINRA/SIPC.