Health and happiness advertising agency Common Good has signed four clients—Poppi, BeMe, GOOD PLANeT Foods, and Acme Smoked Fish—after winning competitive pitches.
“It feels really good to be aligning with these four enlightened companies that see the world like we do—dedicating their energy to improving people’s health and happiness,” said Common Good CEO Kelly Reedy. “That shared perspective creates a unique bond between us and our clients. It’s part of our secret sauce.”
Poppi is a healthy, category-disrupting soda that combines fresh fruit juice with the prebiotic powerhouse apple cider vinegar. Common Good was hired on a project basis to create the brand’s summer and holiday creative campaigns. Poppi is sold online and in stores.
Common Good will handle brand identity and collateral design for BeMe, an app that combines technology and human connection to support the emotional well-being of teens. BeMe provides a safe space for teens to explore who they are and be their genuine selves by engaging with positive content, learning new skills, connecting with live coaches and having crisis support at their fingertips for the tougher moments. The first work will break in May.
Common Good’s Media team is handling media strategy, planning and buying for GOOD PLANeT Foods, a line of plant-based cheeses that are dairy-, preservative-, gluten- and GMO-free. Options include shreds, slices, snacks packs, wheels and wedges in flavors such as gouda, mozzarella, cheddar, parmesan and provolone. The company’s U.S.-made products are sold in recycled and recyclable packaging.
Acme Smoked Fish, the largest producer of smoked salmon in North America, also chose Common Good to lead media. This is Acme’s first time working with a full-service media agency. The campaign begins airing on Memorial Day.
“The media landscape is evolving, and we’re proud to be partnering with two dynamic brands—GOOD PLANeT Foods and Acme Smoked Fish—to help them punch through the clutter and expectation of the CPG category and show up where the market is headed,” said Common Good chief data strategist John Gilbert. “Both companies have already made a name for themselves and will continue to be brands to watch over the next five years.”