How I Got Here: Adeola Ajani Talks ‘Making Pay Equity a Reality for All Women of Color’

If you ask Fem Equity’s CEO Adeola Ajani about the barriers she faces about being a femme founder in tech, she says “striving to make pay equity a reality for all women of color requires a persona” when it should just allow for founders to be their full authentic selves.

Experiences like her first job at a theater exposed Ajani, who is originally from Prince George’s County near DC, to pay gap issues early on. In that job, her wages ranged anywhere from $11 to $12, while those of coworkers who did not look like her were much higher. The SaaS platform founder and 2022 Washington Business Journal Inno Under 25 awardee was unintentionally gathering her case studies early.

“People in leadership within the theater I worked in were usually men,” she told “There may have been one white woman in a leadership role, but there were usually white men in charge.”