Summary
- The competition within streaming music industry is heating up as Big Tech players try to corner greater market share.
- Alphabet’s YouTube Music and YouTube Premium subscription have a significant advantage due to lower priced combo offer of ad-free viewing on YouTube.
- YouTube has already announced reaching 80 million subscription level in the quarter ending September 2022 and we could soon hear an announcement once it reaches 100 million level.
- YouTube Music can become an anchor service for Google’s subscription services which provides a significant flywheel effect for other services.
- Wall Street could give a better standalone valuation to the music streaming service of Alphabet due to better revenue predictability, long growth runway and halo effect of this service.
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