Hexa, a Tel Aviv, Israel-based 3D asset visualization and management platform, raised $20.5M in Series A funding.
Backers included Point72 Ventures, Samurai Incubate, Sarona Partners, and HTC.
The company, which has raised $27.2M in total funding, intends to use the funds to support further expansion.
Led by CEO Yehiel Atias, and CTO Jonathan Clark, Hexa provided a proprietary tech stack that digitizes products like furniture and fashion using existing 2D images and AI, creating a new 3D model, a digital twin of the physical object. This digital twin can then be deployed on websites, social media and in AR applications. The models are interactive, too. Consumers control the model with their cursor, allowing them to inspect the asset from any angle. Hexa provides storage, management, distribution, and analysis of the models its customers create.
Amazon, Macy’s, Logitech, Unity and Crate & Barrel are among the dozens of companies that now use the Hexa 3D platform for making, managing and deploying their 3D assets. The models can be moved onto any web page, social media site, or game engine with a snippet of code. Hexa’s 3D Viewer facilitates parallel processing, loading at the maximum frames per second without sacrificing computational power. 3D models load as quickly as 2D images and are immediately interactive.
The company has 100 global employees working in engineering and business development.