Baton Technologies Appoints Carsten Thoma to Board of Directors

NEW YORK–(BUSINESS WIRE)–Baton Technologies, the market leader in software implementation process management announced today that software veteran, Carsten Thoma has been appointed to the company’s Board of Directors. Mr. Thoma joins the Baton Board of Directors with over 25 years of experience building and running world class software companies. 

Carsten Thoma is an investor and enterprise software entrepreneur who helped shape the technological shift of an entire industry with Hybris, the company he co-founded and sold to SAP in 2013 in a multi-billion dollar transaction. Mr. Thoma was made Global President at SAP Hybris (now SAP CX), where he created the first end-to-end front office suite. He built the Hybris line into SAP’s fastest growing business unit moving the customer engagement domain into the cloud – a critical shift for SAP into cloud computing. Thoma remained president of SAP Hybris until early 2018.

Thoma will join Baton board members and co-founders Alex Krug and Peter McCoy, both of whom have led early stage companies to successful acquisitions before spearheading the software implementation management software category.

Baton’s CEO, Alex Krug, explains that Mr. Thoma has been a part of Baton since its earliest days, “Carsten has been a good friend as well as an advisor and investor in our vision since 2019. We’re thrilled to welcome him to the Baton Board of Directors as we continue to introduce the many benefits of streamlined client onboarding to the global marketplace.”

Thoma also weighed in, “I am excited about joining the Baton Board and look forward to engaging with the company management team to solve the SaaS implementation problems that I have seen too often in B2B software companies of every kind.”

Mr. Thoma is an investor in early-stage to growth companies, including such global successes as Celonis, Mirakl, Glia and more. As an entrepreneur, Thoma also acts as founding investor and interim executive for companies that have category defining, global potential.

About Baton

Baton Technologies software streamlines complex implementation processes and maximizes the number of satisfied software customers from project kickoff to full deployment. Baton’s solutions are engineered to simplify, automate, and accelerate implementations with focus on improved internal and external collaboration among project team members. To learn more, visit