It all started with a Facebook message.
It was a Sunday evening, and Jane Clark, cofounder of BrandSwan, a small digital marketing firm in Newark, Delaware, was alerted by her communications manager that they had received an alarming message. Someone has messaged them saying they’d been hired by BrandSwan but they weren’t sure it was legit.
Clark knew immediately that the person messaging them had not been hired. Nobody had. Because BrandSwan is run by a very small team who hadn’t been hiring.
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