ATCO Properties & Management announced today that lifestyle brand and sneaker community Kicks & Fros has leased a vintage airstream in Camp North End’s Boileryard District as its first office location.
Founded by Melissa Carneige in 2017, Kicks & Fros began as a creative initiative to celebrate sneaker culture and the black and brown women in the space “who make it dope”. Since launching on social media, a community formed and a business was born.
Today, in addition to a sisterhood that empowers, entertains and elevates women to “unleash their inner SneakHERhead” the brand sells apparel items such as crewnecks and t-shirts; accessories including totes, mugs, sneaker laces, keychains and more; as well as gift cards.
Carnegie grew up collecting sneakers alongside her father and brother and has loved them her entire life. She created the business to address a void she noticed in terms of representation: “I wanted to start something to bring awareness to sneaker style for women. We don’t have to be in heels all the time – we can be comfortable and presentable, while still looking like a boss.”
Kicks & Fros’ new Airstream will provide office space for Carnegie, a place for her community to drop by and eventually showcase items for purchase.
“I’m thrilled that Kicks & Fros’ first true home is at Camp North End,” said Carneige. “The foundation of my entire business is built on the strength of community. Joining and contributing to the one that’s already thriving here will provide endless opportunities for us to grow and collaborate with other creatives.”
In addition to Kicks & Fros, the Boileryard District is home to F&B tenants including craft cocktail purveyor Black Moth Bars; NoDa Company Canteen’s brick-and-mortar location; and HEX Coffee. Additional neighboring businesses include BLK MRKT, Dice Magazine, eXplicit Salon, Prism Supply Co, Dupp & Swat, Annie Fair Designs, Wily, Windy O’Connor Art and Home and Passero Associates.
“We are thrilled to welcome Kicks & Fros to Camp North End,” said Tommy Mann, Development Director of Camp North End, who also represented building ownership on this transaction. “Much like Camp North End, Kicks & Fros is intentional about creating a place where people can find inspiration and flourish together in community. We’re excited to support Melissa’s work and can’t wait to see what’s next for her brand.”
About Camp North End
Developed by ATCO Properties & Management, Camp North End is a state-of-the-art creative development that is being designed and curated to cater to today’s most innovative and cutting-edge companies in Charlotte.
As one of the largest adaptive reuse projects currently underway in the U.S., the project is transforming a historic 76-acre site where people once manufactured Model T cars and assembled US Army missiles into a catalytic hub of creativity and ideas.
With over 300,000 square feet of space already redeveloped for work, artistic expression, dining and hospitality, entertainment, recreation, and community building, and another 1.5 million square feet on the way, Camp North End’s curated development will drive growth for the businesses that join its community.
ATCO is a real estate investment and ownership platform deploying capital in select cities across the United States, with a particular emphasis on creating value through placemaking and other strategies in urban locations. ATCO seeks to improve people’s lives by creating places where they genuinely want to work, play, or live, and by doing our work with a long-term perspective.
Through eight decades and four generations, ATCO has owned, managed, and developed a diverse real estate portfolio, primarily in and around New York City and also in select markets we target. ATCO presently owns and manages more than 25 buildings ranging from high-rise office and residential towers to retail properties, from one-story industrial structures to a mixed-use former military base. The portfolio of New York City properties includes: 555 Fifth Avenue, 40 Central Park South, 41 West 58th Street, 630 Third Avenue, 381 and 373 Park Avenue South, 515 Madison Avenue and 240 West 35th. Nationally, the company owns properties in Austin, Texas; Darien and Westport, Connecticut. Internationally, ATCO has investments in seven European countries.