Roar Organic Raises $6M

Roar Organic, a Bethlehem, PA-based provider of a line of organic hydration beverages offering a blend of vitamins, antioxidants and electrolytes, raised $6M in funding.

The backers were not disclosed.

The company intends to use the funds to grow its product line, expand operations and its business reach.

Led by Bill Lange, President, Roar Organic offers a line of organic Complete Hydration™ beverages combining vitamins, antioxidants and electrolytes. In addition to hydration, the drinks provide the daily value of vitamins C, B5, B6 and B12 and are a source of antioxidants from vitamins A, C and E. With only 20 calories and 3g of sugar or less per 18 oz bottle, Roar Organic contains electrolytes for hydration, antioxidants to protect against free radicals, and B vitamins.

In addition to in-store and online distribution with Publix, Roar Organic beverages can be found in natural and traditional grocers nationwide, including Whole Foods Markets, Kroger, Sprouts, Wegmans, Safeway/Albertsons and more, plus online at and on Amazon. The company is expanding its distribution footprint, entering more than 1,300 Publix Super Markets with its best selling SKU’s, including Mango Clementine, Cucumber Watermelon and Georgia Peach.