Construction of Newgard Development Group’s Innovative LOFTY Brickell Set to Begin

More than 200 attend Jan. 31 groundbreaking celebration for Miami waterfront luxury condominium high-rise

Shovel Ceremony (Sand throw) Alicia Lamadrid Paysse; Bromley Kelly; J. Shannon Crowell; Harvey Hernandez; Alicia Cervera Lamadrid; Bernardo Fort-Brescia; Jorge Damian de la Paz, Paulo Bacchi

Forward-thinking real estate developer Newgard Development Group is starting construction activities on LOFTY Brickell, a waterfront luxury condominium high-rise that takes Newgard’s unmatched track record for innovation and industry disruption to new heights. The most elevated offering in Newgard’s flexible ownership concept, LOFTY is already one of the Miami condo market’s most successfully sold buildings – before a shovel hits the ground.

Shovel Ceremony (Posed; pre sand throw) Alicia Lamadrid Paysse; Bromley Kelly; J. Shannon Crowell; Harvey Hernandez; Alicia Cervera Lamadrid; Bernardo Fort-Brescia; Jorge Damian de la Paz, Paulo Bacchi

Newgard and Cervera Real Estate, LOFTY’s exclusive sales and marketing representative, hosted a one-of-a-kind groundbreaking celebration on Jan. 31 at the 99 SW Seventh St. site of the transformative development. More than 200 guests attended, including public officials, top executives from Newgard, Cervera, project interior designer INC and project architect Arquitectonica, and a who’s who of Miami luxury real estate agents.

Bromley Kelly, J. Shannon Crowell, and Harvey Hernandez

During the event, Newgard CEO Harvey Hernandez, Cervera Real Estate Managing Partner Alicia Cervera Jr., Arquitectonica Founding Principal Bernardo Fort-Brescia and INC Founding Partner Drew Stuart spoke to the large crowd about the vision for LOFTY. The office of Miami-Dade County Mayor Daniella Levine Cava presented Hernandez with a special certificate to commemorate the project launch and recognize Newgard’s long-term impact on the city’s skyline.

Adam Medici, J. Shannon Crowell, Bromley Kelly, Carmine Berardi, Frank Rodriguez, Maria Galli, Kate Sanko, Harvey Hernandez, Rhonda Walker, Maritza Gonzalez, Warren Jay Stamm, Alex McCausland, Manuel Hernandez, Carlos, Luis Restrepo

Located directly across from Brickell City Centre on a waterfront site on the Miami River, the 44-story LOFTY is the next evolution of condo ownership, conceived to bring a 5-star alternative for the traveler of today that might prefer to stay in a residence – yet does not want to compromise on the services and amenities of a hotel. Each residence will be delivered fully finished and furnished and, with professional management, will permit short-term rentals. Newgard has successfully introduced flexible ownership concepts at numerous past projects in Florida and Texas and is now bringing its most elevated vision to the heart of Miami’s Financial District.

Jennifer Behar Cervera, Matt Van Wei, Tensie Forry

“This is an exciting moment for the entire LOFTY team,” Harvey Hernandez said. “We believe this is the right project to meet the intense demand for luxury condominiums in Miami’s urban core, which has experienced such incredible growth and relocation activity from both within the U.S. and internationally. Our tremendous preconstruction sales success underscores that demand and the viability of luxury and flexible ownership.”

Alfonso Jaramillo, Harvey Hernandez and Luis Restrepo

The 362-unit LOFTY features 309 tower residences including studio, one- and two-bedroom units alongside 40,000 square feet of thoughtfully curated amenities, including a private marina, a world-renowned waterfront dining destination to be announced later this year, a members-only social club, resort pool deck and fitness center, indoor/outdoor cigar lounge, co-working lounge and meeting rooms. LOFTY’s 53-unit Penthouse Collection offers spacious two, three and three-bedroom plus den residences that are curated and will be furnished by revered design firm Artefacto.

Alicia Lamadrid Paysse; Jesse Ottley

LOFTY’s Penthouse collection also gives exclusive access to a “Penthouse Observatory,” a 2,000-square-foot private serviced VIP amenity lounge on the 35th floor, exclusive to the penthouse homeowners and their guests. Penthouses are priced from nearly $1.8 million to $3.5 million.

Jennifer Behar Cervera, Paulina Inostrosa, Sofia Ghodsi, Tensie Forry, Dianne Saavedra, Jeffrey Abreu, Alicia Lamadrid Paysse, Jesse Ottley, Maisie Lenzi, Andrea Yurko, Dali Hernandez

Nearly 90% of the project’s condos are sold, so the window for buyers to be part of Miami’s residential equivalent of a 5-star boutique hospitality brand is rapidly closing.

Michael Nartey, Ann Chou, Drew Stuart

“LOFTY is at the forefront of the shift in how today’s buyers want to live,” Cervera Jr. said. “Our buyers are coming from all over the U.S. and world, coveting flexibility, convenience and amenities on par with the most luxurious hotels.”

Pilar Ehlers and Jeffrey Abreu

LOFTY is the next evolution of condo ownership, delivering luxury, fully finished and furnished turn-key residences purposefully designed and licensed to permit the utmost flexibility of use for owners to be shared. The tower will feature the first-ever NFT art collection designed for condo owners, integrating digital art into the DNA of the new residential building, while transferring ownership of a custom NFT to each unit owner at closing.

Harvey Hernandez and Alicia Cervera Lamadrid

INC, the multi-disciplinary INC Studio responsible for LOFTY’s 44 stories of swanky interiors. Urban Robot Associates is the landscape architect.

Harvey Hernandez and J. Shannon Crowell

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