High Street Experience Takes Shape with New Announcements

Diverse mix of vibrant F&B and lifestyle concepts arriving in 2024 

GID Development today announces a wave of new retail tenants coming to High Street, the $2 billion, transit-oriented, mixed-use district in the heart of Atlanta’s Central Perimeter. Building on High Street’s growing collection of exciting food and beverage offerings, the new tenants include Agave Bandido, Cuddlefish and Ben & Jerry’s – alongside boutique beauty salon, Sugarcoat. The first phase of the center is set to open in 2024.

 “With each new tenant, we are thoughtfully crafting a vibrant, amenity-rich destination that will serve as the town center for Central Perimeter,” said James Linsley, president of GID Development. “From the outset, our focus has been on designing compelling and active public spaces and curating a collection of talented chefs and restaurants at High Street, and we have so much more in store as we move toward 2024.”

 Showcasing a contemporary spin on Mexican cuisine served in an ultra-sleek and trendy setting, Agave Bandido has garnered acclaim in South Florida and will bring its first Atlanta location to High Street. In addition to its alluring dining area perfect for everything from elegant dinner dates, celebrating special occasions or business lunches, the space will feature a lively outdoor tequila bar, providing a variety of experiences within its footprint. Sharp-eyed guests might even discover “Maya,” the secret Mexican Tiki bar hidden inside.

 “Given the success we’ve had with our first restaurant in South Florida, it was critical we chose the right location to expand our brand,” said Mathew Baum, founder of Wolverine Management. “High Street presents the perfect opportunity to reach the same upscale, suburban consumers that have allowed us to flourish, so we are thrilled to begin welcoming guests in 2024.”

 Led by the James Beard-nominated team behind Brush and Momonoki, Cuddlefish will provide a paradise for sushi fanatics. Following the opening of its flagship location in Decatur last fall, Cuddlefish drew rave reviews for its authentic handrolls that surprise and subvert expectations. In addition to offering a casual dining experience in an inviting space with hints of Japanese art and influence, the sushi haven also plans to operate a small fish market where customers can purchase kits to make their own rolls at home.

 “We know how much people love Japanese cuisine, and we want to elevate their palates with a type of sushi they’ve likely never experienced,” said John Chen and Jason Liang, co-owners of Cuddlefish. “Our new location at High Street will allow for families, professionals, and sushi enthusiasts around Central Perimeter to enjoy a unique dining experience that will raise their taste buds to another level.” 

“Our latest group of tenants combined with our other fantastic tenants like Puttshack and Hampton Social have created a very strong foundation for our leasing at High Street,” said Molly Morgan, SVP of retail leasing for JLL’s 10twelve. “We’re seeing significant interest from retail operators across all sectors who want to be part of the urbane vision for High Street, as there will truly be nothing like it in the market.” 

Ben & Jerry’s world-famous brand is also coming to High Street, with only its second brick-and-mortar store in the Atlanta area joining the existing location at Inman Park. High Street will uniquely and prominently be a “shop of the future” prototype, incorporating a visionary design and functional, fan-focused interactivity.  

“We are very selective about where we open our scoop shops, as all the elements have to be perfect,” said Antonio McBroom, founder of the Black-owned Primo Partners, Ben & Jerry’s largest franchise developer. “High Street’s vibrant setting presented the ideal opportunity to reach our fans north of the city center, so we can’t wait to ‘bring our flavors & mission to life’ next year.” 

Launched in 2010 and now with 11 locations already dotting the map around Metro Atlanta, Sugarcoat is the go-to spot for those seeking elevated nail care treatments. What sets it apart is a focus on modern and inviting locations where the details make the difference, especially its pipeless massage pedicure chair and manicure tables with increased ventilation – just some of its best-in-class amenities. 

“Coming to High Street is a fantastic fit for us, as a location in Central Perimeter gives us access to the largest corporate office market in the Southeast and one of the most affluent zip codes in Georgia,” said Peiru Kim, owner of Sugarcoat. “We are excited to debut a new indoor/outdoor concept that will take the best in beauty and merge it with an outdoor bar serving cocktails – a first in our industry.” 

To engage with the High Street team and be the first to hear new announcements, follow @HighStreetAtl on Facebook, Instagram and Twitter. 

About High Street:

High Street is a $2 billion, 36-acre mixed-use and entertainment destination located just steps away from the Dunwoody MARTA Station and at the intersection of Perimeter Center Parkway and Hammond Drive in Atlanta’s Central Perimeter. High Street’s walkable, mixed-use environment will be highly activated with world-class public spaces and a sophisticated event plaza that will be the focal point of the development and a new gathering place for the community. Upon completion, the transit-oriented, urban district will feature 10 city blocks thoughtfully developed around a pedestrian-friendly street grid. The first phase includes 150,000 square feet of retail, 90,000 square feet of new loft office, 600 apartments, and a signature park. 

About GID:

GID Development creates sophisticated mixed-use projects and iconic residential developments throughout the United States. Founded in 1960, GID is a privately held and fully integrated real estate company that develops, owns, and operates a premier portfolio of multi-family, mixed-use, and industrial development space. GID’s existing and under-development properties are valued at approximately $30 billion, including 51, 000 multifamily units and 23 million square foot of commercial space. The company employs over 1,100 real estate professionals and operates nationwide from offices located in Atlanta, GA; Boston, MA; Dallas, TX; New York, NY; and San Francisco, CA. Areas of in-house expertise include development, acquisitions, property management, portfolio management, asset management, research and strategy, finance, and treasury. 

About 10twelve:

JLL’s 10twelve curates the best retailers for the best properties. As a boutique agency leasing team, 10twelve is focused on finding those retailers and restaurants that are special to the market – the up-and-coming chef creating delicacies in a food truck, the local designer becoming a social media star or the experience that everyone in the market is talking about. While national retailers/restaurants may end up in the final tenant mix, they are not the anchors/stars of a 10twelve property. 

The team works closely with local market brokers who have intimate knowledge about the up-and-coming brands in the market. In addition, 10twelve is supported by JLL’s global business development to ensure best-in-class retailers from around the globe are sought out and JLL’s property marketing team help bring the overall vision to life. 10twelve works with real estate investors who are not just filling space but creating a place and have extensive experience in curating special retail places located throughout the U.S. For more information about 10twelve, reach out to Molly Morgan or Allie Spangler.