JetSynthesys, a Pune, India-based digital entertainment and technology company, acquired a majority stake in Fanory, a Fremont, CA-based startup that helps creators monetize on social media platforms.
The amount of the deal was not disclosed.
With the acquisition, JetSynthesys will expand its offerings. Fanory as a platform will work closely with the digital entertainment pillar of JetSynthesys. Fanory will assist creators in locating their superfans, i.e., those who are both ready and willing to pay for exclusive opportunities to interact with their favorite artists. It will then enable creators to upsell premium experiences on a personalized app through a frictionless, coin-based payment mechanism.
Led by Manish Maheshwari, Co-founder of Fanory and now President, Corporate Level, JetSynthesys, Fanory enables creators to monetize their craft on their terms through their community of fans, thereby turning them into micro-entrepreneurs. The platform connects creators with their superfans through a personalized app, Maheshwari will now focus on the global expansion of Fanory.
Led by Founder and CEO Rajan Navani, JetSynthesys is a digital entertainment and technology company focused on three key ecosystems: gaming and esports, digital entertainment, and wellness and livelihoods.
