Vartana, a San Francisco, CA-based provider of a B2B enterprise sales closing and financing platform, raised $12M in Series A funding.
The round was led by Mayfield with participation from Flex Capital and Audacious Ventures and Xerox Ventures, the corporate venture capital subsidiary of Xerox Holdings Corporation (NASDAQ: XRX).
The company intends to use the funds to expand its sales and engineering teams to support growth.
Founded in 2020 by Kush Kella and Ahmed Sharif, Vartana is an all-in-one B2B enterprise sales closing and financing platform that allows sales reps to close deals and buyers to pay by streamlining the closing process and eliminating payment term pushback. The platform provides managed checkout and flexible payment options for B2B mid-market & enterprise companies, digitizing and modernizing the sales closing process. By utilizing its systems, enterprises can decrease administrative burden, close deals fast, unlock deals blocked by budget hindrance and generate sustainable cash flow through pre-paid offerings.