Branch Properties Acquires Site for Publix Super Markets-Anchored Shopping Center in Gainesville, GA

14-acre development will deliver next spring with nearly 22,000 square feet of additional retail space

Atlanta-based real estate investment and development firm Branch Properties announced today that it has acquired the land for Limestone Marketplace, an upcoming Publix Super Markets-anchored shopping center in Gainesville, Ga. The 76,764-square-foot center, which is set to break ground this spring, is slated for completion in Q2 2024 and is already seeing impressive leasing demand.

Located at the signalized intersection of Limestone Parkway (US Hwy 129/S.R. 11) and New Holland Way in Gainesville, Limestone Marketplace will include a 54,964-square-foot Publix Super Market and 21,800 square feet of inline retail space for restaurants, service providers and retailers. The property will also include three outparcels ranging in size from one acre to just over three acres.

“Our team at Branch is eager to continue growing our footprint across the greater Gainesville area, which has proven to be one of the best markets for development due to its incredible population growth and increased need for high quality retail,” said Jesse Shannon, CIO at Branch. “ Limestone Marketplace is poised to become the premier neighborhood hub for essential shopping and dining in Gainesville. We look forward to making future milestone announcements as construction begins, and we thank the City of Gainesville for its invaluable partnership in ensuring this project is a success.”

Located under two miles from downtown Gainesville within Hall County, Limestone Marketplace will cater to the county’s rising population, which increased by more than 13% between 2011 to 2021 according to the U.S. Census Bureau. The city of Gainesville itself grew by over 26% within the same timeframe and has recently seen rapid growth in manufacturing, medical and higher education jobs.

Branch currently owns and manages two additional properties in the Gainesville area off of Dawsonville Hwy including Village Shoppes at Gainesville, a 21.5-acre Publix Super Markets-anchored power center, and Lakeshore Mall.

Limestone Marketplace marks the fifth overall Publix Super Markets-anchored center in the pipeline for Branch throughout the Southeast. Branch is also developing Summerhill Station in Atlanta, Ga.; Wynnehaven Plaza in Navarre, Fla.; Merganser Commons at Dogwood Estates in Milton, Fla.; and Moncks Corner Marketplace in Moncks Corner, SC. Branch also recently completed Perimeter Marketplace in Dunwoody, Ga.,Hugh Howell Marketplace in Tucker, Ga and The Market at Hays Farm in Huntsville, Ala..

For more information on Branch Properties, click here.

About Branch Properties

Founded in 1973 and based in Atlanta, Branch Properties, LLC is a private real estate investment firm primarily focused on the acquisition and development of high-quality, grocery anchored shopping centers located in the southeastern United States. Branch and its affiliated companies have acquired, developed and managed over $2.5 billion of commercial real estate, accounting for more than 12 million square feet of leasable space. Branch’s investment acumen, operating experience, market relationships and access to capital enable it to source and execute attractive risk-adjusted investment opportunities on behalf of its partners. To learn more about Branch, visit