Rx Redefined Raises $8M in Series A

Rx Redefined, an Oakland, CA-based tech-enabled provider of medical supply services for group practices, raised $8M in Series A funding.

The round was led by Crosscut Ventures Management, with participation from Tusk Venture Partners, Silverton Partners, Pisgah Fund and Jeff Immelt.

The company intends to use the funds to invest in sales acceleration, increase operational efficiencies, and expand its product features.

Led by CEO Brandon Boots, CTO Erik Smith, and CCO Jayme Hanson, Rx Redefined is a health tech company whose platform allows physicians to directly order and fulfill the supplies in the patient’s best interest, thereby reducing handoffs and improving the patient experience. To date, the platform has enabled physicians to distribute millions of medical products to their patients. In the last year, Rx Redefined grew 10x in booked sales and increased its  physician population by 450%.