Sometimes I wonder what goes through an elite athletes’ mind when they return to the scene of past glory. Surely when Tiger Woods shows up to Augusta in the spring – it feels different. Right?
In August 2016, Under Armour stock was trading around $40 per share when I penned the article titled The Race Under Armour Will Lose. Reading the article back – and the 240+ comments is almost surreal. Credit to the Seeking Alpha editors for allowing me to publish analysis that contained no actual financial data … but did accurately predict why Under Armour’s once high-flying stock would fall off a cliff.
Later in 2016, I highlighted how Under Armour foolishly blew nearly $1 Billion on fitness apps in the article Under Armour’s Billion Dollar Blunder. A few years later the company either sold or shuttered most of its app business units.
Finally, in 2020 I wrote Under Armour Won’t Stage A Comeback. Since writing that, Under Armour stock is up about 2%. The S&P 500 is up over 40% and Nike (NKE), the stock I recommended buying instead of Under Armour, is up over 40%.